Keywords: Customer voice
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Journal Articles
Journal of Services Marketing (2020) 34 (4): 443–457.
Published: 18 February 2020
... by asking: © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Service design Relationship marketing Co-creation Complaints Customer engagement Customer participation Customer suggestion sharing Customer voice Customer idea sharing Customer...
Journal Articles
Journal of Services Marketing (2012) 26 (2): 137–144.
Published: 20 April 2012
...Russell Lacey Purpose The author aims to examine how customer voice contributes to service provider relationships as a relationship driver by assessing its linkages to distinct relationship outcomes. Design/methodology/approach Structural equation modeling is used to test the study's...

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