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Keywords: Customer-oriented behavior
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (7): 857–871.
Published: 22 August 2024
... intention, focusing on employee’ perceived customer feedback. Kim and Qu (2020) explored the influence of employees’ self-perception of customer satisfaction on self-reported customer-oriented behavior (CUOB) through the mediating effect of feeling gratitude toward customers. However, this line...
