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Keywords: Customer-perceived value
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (3): 331–343.
Published: 13 May 2019
... in the consumer experience (usefulness, ease of use and customer-perceived value) and service provider outcomes (satisfaction and purchase intentions) across retail technologies with and without haptic touch enabled. Design/methodology/approach The study randomly allocated participants to either the haptic...
