Keywords: Customer-to-customer interactions
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Journal Articles
Journal of Services Marketing (2023) 37 (6): 732–745.
Published: 16 May 2023
... Negative customer-to-customer interactions (NCCI) occurring in physical service encounters can have a detrimental effect on a focal customer’s experience. This paper aims to explore how the interplay between the physical servicescape and the presence and behavior of other customers can lead to NCCI...
Includes: Supplementary data
Journal Articles

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