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Keywords: Dark-triad-consistent language
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–16.
Published: 23 June 2026
... was not statistically significant. Machiavellianism-consistent language was positively associated with both likes and dislikes, indicating polarized engagement. In the experiment, reviews framed with dark-triad-consistent language were rated as less authentic, less credible and less helpful than neutral reviews...
