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Keywords: Data security
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Journal Articles
Information transparency and digital privacy protection: are they mutually exclusive in the provision of e‐services?
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (3): 154–164.
Published: 22 May 2009
... information transparency and these three generic types of privacy. This study shows that, unlike the first two types of privacy, individual privacy of customers is given less concern by most e‐service providers. © Emerald Group Publishing Limited 2009 Privacy Virtual banking Data security...
