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Keywords: Decision aids
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (6): 761–775.
Published: 24 May 2024
... in health service delivery. This study aims to examine the effects of sports team metaphors in a male-centered decision aid on empowerment and preparedness within a sleep apnea treatment context, a common disease among men. Individual-level factors that influence the decision aid experience are also...
