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Keywords: Decision trees
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2008) 22 (4): 267–279.
Published: 04 July 2008
... reasons governing Singaporeans' credit card ownership and use. Design/methodology/approach A survey was conducted, decision trees were then constructed using Chi‐square automatic interaction detection algorithm (CHAID) and SPSS software AnswerTree to examine the association between the number...
