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Keywords: Delayed compensation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (3): 158–167.
Published: 18 May 2012
...Namin Kim; Francis M. Ulgado Purpose The present study compares two types of compensation – i.e. on‐the‐spot and delayed – and tries to reveal how and when firms can utilize delayed compensation effectively. For this, failure severity is considered how these two types of compensation affect...
