.... © MCB UP Limited 1994 Competitive advantage Continuing development Customer service Department stores Retailing Sales training The retail environment is becoming increasingly competitive. Today,retailers often find themselves in competition with a diverse group. The diversity...

...Michael Dotson; W.E. Patton, III Reports on the difficulties currently faced by department stores. Argues that a return to a true service orientation is needed. Discusses consumer attitudes towards the service offered in such stores via the results of a focus group interview, ranking and perceptual...