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Keywords: Design fiction diegetic prototyping
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 59–73.
Published: 17 January 2020
...Tracy Harwood; Tony Garry; Russell Belk Purpose The purpose of this paper is to present a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies. Design/methodology/approach Drawing...
