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Keywords: Destination uncertainty
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–28.
Published: 21 July 2026
... is intentionally withheld. Specifically, it examines how customers rely on utilitarian and hedonic value cues, and how perceived destination uncertainty changes the evaluative weight of these cues. Design/methodology/approach To test the proposed model, this research adopts a sequential multi-method design...
