...Xiaohui Shi; Pattarin Chumnumpan; Kiran Fernandes Purpose – This paper aims to develop a diffusion model that can be used to understand and forecast the market growth of service products in a competitive environment. Despite the fast growth of the service sector, the existing literature has...

...Athanasios G. Patsiotis; Tim Hughes; Don J. Webber Purpose – This paper aims to provide a better understanding of non-adoption of technological interfaces. The majority of diffusion research on technological innovations does not distinguish clearly between non-adoption and resistance behavior...

...Michael S. LaTour; Scott D. Roberts Examines a new addition to thinking on adoption and diffusion of service innovations – the Cultural Anchoring Diffusion/Assimilation Model. Suggests that certain service innovations may encourage a type of psychological dependence that leads an individual′s self...