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Keywords: Dissemination
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 613–621.
Published: 14 September 2015
... to a nascent body of research on how to effectively disseminate research findings to a broader audience through adopting a service arts perspective and presents an interpretive view of quantitative research never seen before in the pages of this journal. In this paper, we demonstrate the process of producing...
