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Keywords: Domino effect
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (5): 367–379.
Published: 10 August 2015
... and have a negative influence of failure on their clients in the network. Research limitations/implications – Business customers may play a role in value co-destruction rather than value co-creation by causing service failures due to errors on their part. The consequences of the domino effects...
