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Keywords: Donations
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (4): 387–404.
Published: 16 April 2025
...Jake Hoskins; Eric VanEpps; Amanda Hoskins; Debra Scammon Purpose Service encounters between customers and nonprofit organizations may create relationships that lead to monetary donations. Rather than treating all customers as identically likely to donate, though, the type and frequency of past...
