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Keywords: Double Diamond framework
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Journal Articles
Navigating services for consumers with disabilities: a comprehensive review and conceptual framework
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1132–1150.
Published: 15 September 2023
..., value co-creation, inclusion of CwD and role of stakeholders. Furthermore, it highlights the related sub-dimensions attributed to the service design stages (planning, usage and post-usage). Based on this, the study offers critical avenues for future research using the Double Diamond framework...
