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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (4): 478–495.
Published: 17 May 2022
...Chadwick J. Miller; Laszlo Sajtos; Katherine N. Lemon; Jim Salas; Martha Troncoza; Lonnie Ostrom Purpose The purpose of this paper is to investigate how customers’ upgrading/downgrading (t−1) behavior may be predictive of future spending. Further, this paper also investigates...
