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Keywords: Dysfunctional customer behavior severity
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Journal Articles
Journal of Services Marketing (2016) 30 (3): 316–326.
Published: 09 May 2016
... Publishing Limited Licensed re-use rights only Customer orientation Deep acting Dysfunctional customer behavior severity Emotional sensitivity Perspective taking Sam Walton said to his employees, Given the perceived authenticity associated with deep acting, along with its positive...

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