... (Northern and Western Europe), developing (Southern Europe) and emerging tourism markets (Eastern Europe). Figure 2 Hofstede’s six cultural values mean scores in each European cluster of the study It has been suggested that differing cultural norms and values can result in bound...

..., University of Tulsa, Oklahoma, USA as well as doing research through the College's International Management Center; Bradley C. Fussell is President of Global Market Development, Inc. in Tulsa. 21 © MCB UP Limited 1993 Delphi method Eastern Europe Export Financial services Marketing Service ...