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Keywords: Electronic word-of-mouth
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–16.
Published: 23 June 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Online movie reviews Dark-triad-consistent language Linguistic markers Service encounters Review credibility Review helpfulness Quantitative research Marketing research Electronic word-of-mouth Konkuk University...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (7): 880–896.
Published: 21 November 2018
... Electronic word-of-mouth Consumer-brand identification Willingness to pay a premium price Findings indicate that the effect of eWOM and SMME on WTPp is fully mediated by CBI. The results uncover a viable path to achieve WTPp in the banking industry, which includes the joint presence of SMME...
