Keywords: Emerging markets
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Journal Articles
Journal Articles
Journal of Services Marketing (2013) 27 (1): 25–39.
Published: 22 February 2013
... telecommunication service store Emerging markets Customer service management Mobile communication systems China An executive summary for managers and executive readers can be found at the end of this article. Investigations in the area of human service delivery have suggested that employee...
Journal Articles
Journal of Services Marketing (2008) 22 (3): 198–212.
Published: 23 May 2008
...Susan Freeman; Mark Sandwell Purpose The purpose of this paper is to identify key barriers to internationalisation in emerging markets (EMs) for professional service firms (PSFs) from developed markets and to explain how PSFs use social networks to participate within EMs of Asia and overcome...

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