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Keywords: Engineering
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1998) 12 (4): 294–311.
Published: 01 August 1998
... 700 consulting engineering firms. Nearly 90 per cent of the exporting firms in the sample are happy with the performance of their exporting programs, yet nearly three‐quarters of the firms are not exporting. Overcoming limitations in know‐how and resources, developing positive attitudes about...
