...Sonia San-Martín; Jana Prodanova; Blanca López Catalán Shopping experience, control over the process, group influence and satisfaction with mobile purchasing affect subsequent WOM shopping recommendations by innovative and pioneer mobile shoppers. Besides, entertainment, group influence...

...Michael S. Minor; Tillmann Wagner; F.J. Brewerton; Angela Hausman Local and regional entertainers typically perform without a star performer or national recognition. These performers are often an incidental backdrop for the festivities. Is audience satisfaction with the group more than a summation...