... using it”. We explore satisfaction with m-shopping, perceived control when using a mobile phone and group influence as possible drivers of WOM. In this study, we propose an innovative model, including satisfaction (from relational marketing), perceived entertainment (from the uses and gratifications...

...Michael S. Minor; Tillmann Wagner; F.J. Brewerton; Angela Hausman Local and regional entertainers typically perform without a star performer or national recognition. These performers are often an incidental backdrop for the festivities. Is audience satisfaction with the group more than a summation...