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Keywords: Entrepreneurs
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (1): 58–67.
Published: 22 February 2011
.../implications Future empirical work should re‐examine the distinctions between the role and nature of social capital for new service businesses. Practical implications The paper suggests how the new service entrepreneur might invest personal resources in networking to initiate relationships and build...
