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Keywords: Ethical consumption
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (4): 227–237.
Published: 29 June 2012
... of the relationship, the type of benefits that consumers seek, and consumer self image. Chris Mason can be contacted at: chris.mason@swin.edu.au © Emerald Group Publishing Limited 2012 Service value Ethical consumption Relationship marketing Psychological contracts Consumption Consumers...
