... ethnic minority consumers. Specifically, the paper postulates that during an intercultural service encounter, the impact of the service provider’s language and ethnicity on the consumer’s service quality perceptions is moderated by the level of service involvement, consumer acculturation and perceived...

... in advertisements than goods marketers. Elten Briggs can be contacted at: ebriggs@uta.edu © Emerald Group Publishing Limited 2010 Service industries Advertising Magazines African Americans Ethnic minorities Resource sharing An executive summary for managers and executive readers can...

... at: thsteven@email.uncc.edu © Emerald Group Publishing Limited 2006 Financial services Hispanics United States of America Market segmentation Ethnic minorities An executive summary for managers can be found at the end of this article. In addition to the lack of trust in financial...