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Keywords: Ethnic restaurants
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (3): 204–215.
Published: 18 May 2012
...Jooyeon Ha; SooCheong (Shawn) Jang Purpose This study aims to identify how the perception of atmospherics in an ethnic restaurant setting influences customers' perceptions of service quality and food quality, as well as the extent to which perceptions of quality mediate the relationship between...
