Keywords: Event studies
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Journal Articles
Journal of Services Marketing (2011) 25 (6): 399–409.
Published: 13 September 2011
...Rama K. Jayanti; S.V. Jayanti Purpose The purpose of this paper is to explore the influence of bankruptcies on the market share effects of rival firms in the airline industry. Design/methodology/approach Employing event study methodology, the authors examine the impact of bankruptcies on major...

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