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Keywords: Exchange theory
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (3): 412–426.
Published: 18 December 2025
...). Privacy Information Fairness Organizational justice theory Distributive justice Procedural justice Interactional justice Qualitative Zaltman metaphor elicitation technique (ZMET) Thoughts Feelings Exchange theory The first author received funding from Adplex Inc, Texas A&M University...
Includes: Supplementary data
