Keywords: Experience economy
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Journal Articles
Journal of Services Marketing (2014) 28 (1): 22–35.
Published: 04 February 2014
... attendees' experience is a predictor of their future behavior. With the experience economy concept of Pine and Gilmore (1998), the study identified four underlying dimensions of festival attendees' experience (education, entertainment, esthetics, and escapism) and examined the impacts of these experience...

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