Keywords: Experiential value
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Journal Articles
Journal of Services Marketing (2020) 34 (4): 483–498.
Published: 31 March 2020
... scenarios on VCSCs. Study 1A (a firm’s social media channel) and Study 1B (a firm’s online support community) investigate how a complainant’s predisposition toward complaining ultimately influences their experiential value (hedonic, pragmatic and sociability) during a virtual service recovery that includes...

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