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Journal Articles
Direct and indirect negatively valenced engagement behavior
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (7): 967–981.
Published: 21 May 2020
...Jaylan Azer; Matthew Alexander Purpose This study aims to show the impact of direct and indirect customers’ negatively valenced influencing behavior (NVIB) on other actors in online social networks. Design/methodology/approach Four experiments were conducted in an online review setting...
