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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (2): 107–121.
Published: 01 April 2003
...¨nroos, Evert Gummesson, Christopher Lovelock, Parsu Parasuraman, Benjamin Schneider, and Valarie Zeithaml. Recurring themes and provocative observations among the services experts’ comments are related and discussed. Concluding remarks are offered. Synthesis of comments Our effort involved...
