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Keywords: Extrinsic cues
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (6): 746–760.
Published: 27 May 2024
...Saeed Zal; Lin Guo; Chuanyi Tang; Junzhou Zhang Purpose This paper aims to investigate the role of the service provider in determining customer satisfaction in sharing economy services. The authors sought to examine how the intrinsic and extrinsic cues along with their interactions influence...
