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Keywords: Fashion retail
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (3): 350–365.
Published: 04 November 2025
...Lynda Lin; Bethan Alexander; Rosemary Varley Purpose Despite the growth of online fashion retailing, the ability to translate sensory experiences relating to texture and tactile responses remains an unresolved opportunity. The purpose of this research is to explore the potential for the growing...
