Keywords: Fast‐food industry
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Journal Articles
Journal of Services Marketing (1997) 11 (1): 39–52.
Published: 01 February 1997
... MCB UP Limited 1997 Consumer behaviour Fastfood industry International marketing National cultures South Korea USA The growth of service industries is playing a significant role in the US economy (Bateson, 1992; Cronin and Taylor, 1992; Ginsberg and Vojta, 1981). By 1992...

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