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Keywords: Fellow customers
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (2): 147–158.
Published: 06 May 2014
...Susanne Curth; Sebastian Uhrich; Martin Benkenstein Purpose – The purpose of this paper is to analyze how affective commitment to fellow customers influences a customer's affective commitment to the service provider and customer citizenship behavior (CCB). In addition, the paper seeks to examine...
