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Keywords: Felt obligation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–17.
Published: 07 April 2026
...Dung Minh Nguyen Purpose This study draws on social exchange theory to examine how perceived green psychological benefits (PGPBs) influence customer citizenship behavior ( CCB ) in sustainable hospitality services. It further investigates the mediating role of felt obligation and the moderating...
