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Keywords: Festival
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (1): 22–35.
Published: 04 February 2014
...Aikaterini Manthiou; Seonjeong (Ally) Lee; Liang (Rebecca) Tang; Lanlung Chiang Purpose – A desirable experiential environment is an essential source of competitive advantage in the festival industry. Understanding festival attendees' experience is imperative for festival organizers because...
