.... Design/methodology/approach Three field studies and four scenario-based online experiments with manipulations were conducted in collaboration with six GLS streamers on Twitch. To test the proposed hypotheses, ordinary least squares regression, binary logit regression, univariate analysis, analysis...

...Quincy Merx; Mark Steins; Gaby Odekerken Purpose This study aims to propose a service robot option to address shortages of human frontline employees (FLEs) in long-term care (LTC) service settings. With a field study, the authors investigate the effect of psychological comfort with robot reminders...

... in the eyes of the fieldworker. From my own experience, these differences are often captured in ethnography. For example, in a field study at a bank where I investigated the service innovation process from the initial phases to launch, I captured several situations where the development managers’ sayings...

... of the first attempts to empirically examine this issue from a marketing point of view. Marketing strategy Quantitative research Field study Momparler et al. (2015) and Weisstein et al. (2016) argued that pricing is a critical element for the success of any company...