Keywords: Flirting
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Journal Articles
Journal of Services Marketing (2025) 39 (2): 154–164.
Published: 20 January 2025
...Hana Medler-Liraz; Tali Seger-Guttmann Purpose This study aims to examine whether authentic flirting behavior contributes to positive service outcomes (i.e. rapport and tip size) in luxury vs non-luxury restaurants. Design/methodology/approach A sample of 261 participants was randomly assigned...
Journal Articles
Journal of Services Marketing (2023) 37 (5): 549–562.
Published: 11 October 2022
... they could produce and defend. Flirting is recognized as a social–sexual behavior, described as a deliberate effort by the flirter to attract the attention of the target (Moore, 2002 ; Hennigs en et al., 2008; Aquino et al., 2014). Flirting can be expressed through physical gestures...

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