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Keywords: Focus groups
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (2): 245–263.
Published: 03 November 2021
... the valued DSW dimensions that could provide a competitive advantage. To the best of the authors’ knowledge, the exploration is the first attempt to describe the concept of DSW and identify associated themes. Qualitative research Well-being Focus groups Digitalization Transformative...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 740–754.
Published: 02 September 2021
...), comprising focus groups of self-identified at-risk gamblers, revealed a series of conceptual themes for advertising stimuli that were then tested empirically (Study 2) on the likelihood to use credence services in a gambling context. Individual characteristics such as tolerance of ambiguity were also tested...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (3): 313–325.
Published: 12 August 2020
...Tiina-Kaisa Kuuru; Elina Närvänen Purpose This paper aims to study the embodied nature of service employees’ work in human touch contexts. Design/methodology/approach The paper adopts the practice theory as its interpretive approach, using focus group interviews with service employees from...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2008) 22 (7): 505–519.
Published: 10 October 2008
... of the findings and some suggestions for further research in the area. Knowledge management Health services User studies Focus groups Knowledge mapping An executive summary for managers and executive readers can be found at the end of this article. A service can be defined as a performance...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (2): 15–28.
Published: 01 February 1992
...Michael Dotson; W.E. Patton, III Reports on the difficulties currently faced by department stores. Argues that a return to a true service orientation is needed. Discusses consumer attitudes towards the service offered in such stores via the results of a focus group interview, ranking and perceptual...
