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Keywords: Food ordering
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (1): 29–40.
Published: 10 August 2020
... to collect data. In both experiments, scripts were devised to depict a food ordering situation. The studies, each of which represents two between-subject conditions, were presented to a total of 312 participants. Findings The results of studies show that as age increases, consumers show a higher visit...
