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Keywords: Foreign customers
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (6): 500–510.
Published: 09 September 2013
...Chinho Lin; Conghoang Nguyen; Binshan Lin Purpose – This study aims to investigate and explain the influence of cultural differences on foreign customers' perceptions of the local service marketplace through their consumption experience. Design/methodology/approach – Exploratory research...
