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Keywords: Formative measurement models
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (6): 527–538.
Published: 16 October 2017
... time and effort in any customer activity after purchase, such as returning merchandise, levying complaints or obtaining a guarantee (Seiders et al., 2000). Retailing Shopping Partial least squares Customer characteristics Service convenience Formative measurement models Figure...
