Keywords: Franchising
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Journal Articles
Journal of Services Marketing (2014) 28 (6): 509–519.
Published: 02 September 2014
...Levent Altinay; Maureen Brookes; Ruth Yeung; Gurhan Aktas Purpose – This paper aims to evaluate the antecedents of franchise relationship development from the perspective of a sample of Chinese and Turkish franchisees. Design/methodology/approach – This study explores relationship...
Journal Articles
Journal of Services Marketing (2014) 28 (2): 97–104.
Published: 06 May 2014
... critically reviews the relevant literatures in order to address three conceptual goals exemplified by the following research questions. How does knowledge development and organizational learning effectively facilitate knowledge transfer and knowledge usage in franchise systems? What role does monitoring play...
Journal Articles
Journal of Services Marketing (2014) 28 (2): 105–115.
Published: 06 May 2014
... prospective franchisees. Design/methodology/approach – Using data from Bond's Franchising Report the study analyses franchisors operating between 1994 and 2008 via a Generalized Method of Moments (GMM) model for an unbalanced panel of 2,474 franchisors. Findings – Training, financial assistance...
Journal Articles
Journal of Services Marketing (2012) 26 (4): 278–292.
Published: 29 June 2012
...Levent Altinay; Maureen Brookes Purpose This paper aims to identify and evaluate the factors which influence relationship development between franchisors and franchisees in international service franchise partnerships. Design/methodology/approach Case studies of two international hotel firms...
Journal Articles
Journal of Services Marketing (2011) 25 (5): 336–348.
Published: 02 August 2011
...Maureen Brookes; Levent Altinay Purpose This paper aims to identify the partner selection criteria employed both by franchisors and franchisees in master franchise agreements and evaluate how different selection criteria interact within the selection process and influence the decisions taken...
Journal Articles
Journal Articles
Journal of Services Marketing (2004) 18 (2): 101–113.
Published: 01 March 2004
...Richard C. Hoffman; John F. Preble About a decade ago positive predictions were made regarding the international growth of franchising. This study was undertaken to examine the actual growth and development of franchising globally during the 1990s. Using survey and archival data findings regarding...
Journal Articles
Journal Articles
Journal of Services Marketing (1994) 8 (2): 5–18.
Published: 01 June 1994
...John F. Preble; Richard C. Hoffman Suggests that competitive mobility is based on strategic adaptation to meet customer needs and market trends. This type of competitive advantage is characteristic of mobile service franchises, and it also has implications for non‐franchised businesses. Reviews...

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