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1-8 of 8
Keywords: Frontline employees
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Journal Articles
When service becomes surveillance: pressures in FLE guardianship
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (9): 1299–1317.
Published: 20 November 2025
...Davis Brown; Kristina K. Lindsey Hall; Patrick Fennell; Melanie P. Lorenz Purpose This research explores frontline employees’ (FLEs) perceptions of fairness regarding guardianship policies that require or authorize them to intervene in customer deviant behavior ( CDB ), namely, shoplifting...
Journal Articles
Stop being so rude! How customer reprimands attenuate the impact of customer mistreatment
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 152–166.
Published: 12 August 2025
...Dorottya Varga; Yves Van Vaerenbergh; Cato Debrabandere Purpose The purpose of this paper is to explore the potential of reprimanding mistreating customers as a solution to mitigate the negative effects of customer mistreatment on frontline employees’ well-being. While previous research has...
Includes: Supplementary data
Journal Articles
Customer perceptions of frontline employees’ extra-role helping behaviors
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (6): 869–883.
Published: 03 July 2020
...Xiaoyu Wang; Hean Tat Keh; Li Yan Purpose Frontline employees (FLEs) play a pivotal role in service delivery. Beyond their expected in-role behaviors, FLEs often have to perform extra-role behaviors such as providing additional help to customers. The purpose of this study is to investigate how...
Journal Articles
The influence of customer characteristics on frontline employees’ customer need knowledge
Available to PurchaseBjörn A. Hüttel, Zelal Ates, Jan Hendrik Schumann, Marion Büttgen, Stephanie Haager, Marcin Komor, Julian Volz
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (2): 220–232.
Published: 08 April 2019
...Björn A. Hüttel; Zelal Ates; Jan Hendrik Schumann; Marion Büttgen; Stephanie Haager; Marcin Komor; Julian Volz Purpose This paper aims to investigate the influence of individual customer characteristics on frontline employees’ (FLEs) customer need knowledge (CNK), a construct that objectively...
Journal Articles
Gratitude in service encounters: implications for building loyalty
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (3): 341–358.
Published: 09 May 2016
... Relationship marketing Gratitude Frontline employees Consumer emotions If you’re grateful for something then you’ll appreciate it; if you appreciate something then you’ll care for it; if you care for something then you will (more than likely) get more of it. To grow in business and in life, show...
Journal Articles
Frontline employees’ cognitive appraisals and well-being in the face of customer aggression in an Eastern, collectivist culture
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (4): 268–279.
Published: 13 July 2015
...Chuanchuen Akkawanitcha; Paul Patterson; Siriwut Buranapin; Saranya Kantabutra Purpose – This research aims to examine the cognitive appraisals of frontline employees (FLEs) when dealing with aggressive customers and the impact on their well-being, as well as several moderator effects...
Journal Articles
Customer and employee co-creation of radical service innovations
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (2): 112–123.
Published: 13 April 2015
... complexity. Customer involvement in the development stage has no significant effect on service innovativeness. Process complexity also mediates the positive influence of frontline employee and cross-functional team involvement in the NSD process on service innovativeness. Practical implications...
Journal Articles
Customer delight and work engagement
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (5): 380–390.
Published: 05 August 2014
... research has not evaluated variables that inhibit the impact of customer emotions on the employee. Design/methodology/approach – Data were collected from frontline employees across high and low customer contact service contexts. The hypothesized relationships were tested using structural equation...
