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Keywords: Frustration–aggression theory
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (5): 493–512.
Published: 02 May 2025
... Drawing on frustration–aggression theory and signaling theory, and building on a social constructivist philosophical paradigm, this paper interprets participants’ narratives on chatbot-led interactions and online experiences. Empirical data was generated through 52 in-depth interviews conducted...
