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Keywords: Fund‐raising
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Journal Articles
Alumni Willingness to Give and Contribution Behavior
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1994) 8 (2): 57–62.
Published: 01 June 1994
... Limited 1994 Demographics Funding Fund‐raising Graduates Marketing strategy Universities USA Alumni donations have always played a role in the fiscal health and operating independence of universities. However, in the current austere economic environment, the importance of alumni giving...
